MUZZI | 慕瓷連續兩年走進廣美課堂，共創“產研學”新篇章

 01

榮譽聘請，開啟產研學新篇章

GREAT HONOR

　　圖片校企合作，作為推動教育與實踐深度融合的關鍵紐帶，對于培養高素質人才、促進產業創新發展具有不可替代的重要作用。慕瓷啞光磚作為陶瓷產學設計創新實驗基地和廣州美術學院工藝美術學院創業孵化基地，品牌創始人張婉云女士再次被聘請為廣州美術學院工藝美術學院的課程教師，與廣美達成校企合作，打破傳統課堂界限，共同推動陶瓷產學的創新與實踐。

　　As an innovative experimental base for ceramic industry design and an entrepreneurial incubation base for the School of Arts and Crafts of Guangzhou Academy of Fine Arts, the brand's founder, Ms. Zhang Wanyun, has once again been hired as a course teacher for the School of Arts and Crafts of Guangzhou Academy of Aesthetics.

02

品牌課程，彰顯企業專業造詣

SPECEAL BRAND

　　本次品牌策劃與傳播課程由創始人張婉云女士親自授課，內容涵蓋了從品牌形象塑造到消費者體驗、從品牌策劃到多渠道傳播等內容，幫助學生全面了解品牌的基礎知識，掌握行業的前沿動態和發展趨勢。

　　This brand planning and communication course was personally taught by the founder, Ms. Zhang Wanyun. The content covers topics from brand image shaping to consumer experience, from brand planning to multi-channel communication, helping students comprehensively understand the basic knowledge of brands and grasp the cutting-edge dynamics and development trends of the industry.

　　作為有著22年在陶瓷行業的實戰經驗，張總在課堂上結合慕瓷品牌多年的品牌發展和成功案例，深入剖析了品牌策劃與傳播的各個環節和要點，并分享了自己在多年實踐中積累的寶貴經驗。學生們在張總的指導下，不僅學到了專業知識，更對陶瓷設計行業有了更深入的了解和認識。

　　As a person with 22 years of practical experience in the ceramic industry, Mr. Zhang deeply analyzed the various links and key points of brand planning and communication in the classroom, combining the brand development and successful cases of MUZZI brand over the years, and shared his valuable experience accumulated in years of practice. Under the guidance of Mr. Zhang, the students not only learned professional knowledge, but also gained a deeper understanding and understanding of the ceramic design industry.

03

學術與實踐結合，促進行業人才發展

TALENT DEVELOPMENT

　　慕瓷啞光磚注重實踐經驗與學術研究相結合，為學生提供更加優質有效的教育。廣美學生還走進慕瓷佛山總部，親身感受陶瓷行業的產品設計、品牌發展在當下社會的最新動態，讓學生們對陶瓷產業有了更直觀和深刻的認識。

　　MUZZI matte tiles emphasize the combination of practical experience and academic research, providing students with higher quality and effective education. Guangmei students also personally visited the headquarters of MUZZI Foshan, experiencing the latest developments in product design and brand development in the ceramic industry in today's society, allowing students to have a more intuitive and profound understanding of the ceramic industry.

　　未來，慕瓷啞光磚將繼續利用自身原創設計的優勢，助推陶瓷產業的高質量發展，推動陶瓷企業和院校的高水平互動，為陶瓷產業培育更多青年人才，為陶瓷企業在未來的產品設計、品牌IP建設等方面帶來更多新鮮血液，讓陶藝文化得以傳承下去。

　　In the future, MUZZI matte tiles will continue to utilize their advantages in original design to promote the high-quality development of the ceramic industry, promote high-level interaction between ceramic enterprises and universities, cultivate more young talents for the ceramic industry, bring more fresh blood to ceramic enterprises in future product design, brand IP construction, and other aspects, and enable the inheritance of ceramic culture.